Online auction house specializing in Baseball, Vintage Sports, Non-Sports, and Americana Cards, Collectibles, Memorabilia and Autographs
Old Cardboard Website Sponsor
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Advertising Rates

Issue Distribution Date Ad Deadline
Spring~ April 15March 15
Reserve your ad early to assure best position.

Old Cardboard offers a comprehensive program for reaching collectors of vintage baseball cards and memorabilia. The program includes four primary vehicles: Magazine advertising, Website banner advertising, sponsorship in our monthly eNewsletter and focused eBlast ads containing your specific message. The rates for each of these venues are described below. Email (or call 512-466-5372) if you have questions on any of these programs.

Magazine Ads
Business Card Ad$55
1/4 page color$175
1/2 page color$285
Full page color$545
Full page (Page 3, RH)$625
Inside back Cover$675
Inside front cover$795
Back cover$1250
Multiple Insertion discount
(all ads same size)
Two issues5%
Three issues10%
Four issues15%
Production Charge
(for each new ad that we prepare)
1/8 Page Business Card Ad$20
1/4 Page$50
1/2 Page$90
Full Page (inc. covers)$130
640 x 100 banner$60
Copy Changes Only
(for previously inserted ad)
1/8 or 1/4 page$30
1/2 or full page$50
640 x 100 pixel banner$30

eNews Sponsorship

The Old Cardboard eNewsletter now reaches more that 3500 vintage collectors each month. Distributed electronically, the newsletter bridges the gap between the set summaries found on the website and the detailed set coverage found in the magazine. Each issue of the newsletter provides an updated calendar of hobby events. New hobby "finds" are also reported and the latest additions to the website are identified. A key benefit of placing an ad in the eNewsletter is the continuous exposure that it gets on the website long after it is initially distributed (see Index of Past Issues).

Top Ad (Vertical): $425
Middle Ad (Horizontal): $225

Note: Only two positions available in each eNewsletter. Please reserve early.

Website Ads
If you have your own website on the internet, remember that your ad on is only one mouse-click away from bringing our readers to your own home page.

Your 640 x 100 pixel banner runs at the top of well over 1000 pages on the website. Its prominent placement will establish company brand recognition, web presence and reputability. It will help generate traffic to your website and in turn increase sales for auctions and online stores. Following are two website advertising options:

1. The Corporate Image ad. A Corporate Image banner is used to promote company visibility to the vintage card collector. A URL link directly to your website is included, setup fees are included with any advertisement. We would be happy to work with you to develop your Corporate Image ad or you may supply your own.

Full Year: $480
Half Year: $300

2. The Auction Promotion ad. The ability to register and drive bidders to your auction has tremendous impact on prices realized for that auction. An Auction Promotion banner placed on for the six weeks preceding an auction will grab the attention of collectors within the pages of and alert them of your upcoming auction.

6-Week Auction Promotion: $125

As always, a listing on our calendar page for your auction is free and included.

eBlast Ads

Our advertisers are more and more taking advantage of our eBlast ads, which are dedicated to exclusively your auction or product. Each eBlast ad is emailed to our full list of over 3500 Old Cardboard eNewsletter readers and serves as an independent eNews "supplement" focused on a message that you prepare and from which our readers can link directly to your website.

eBlast ad to about 3500 Readers: $300

To place your ad and reach out to thousands of vintage collectors please contact:

Brett Hardeman
Advertising Manager
Old Cardboard Magazine
(512) 466-5372

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