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Advertising Rates

Old Cardboard offers three primary venues for promoting your company and products: Website Banner advertising, sponsorship in our quarterly eMagazine, and focused eBlast ads containing your specific message. Details and rates for each of these venues are described below. Email editor@oldcardboard.com (or call 512-466-5358) if you have questions on any of these programs.


eBlast Ads

Our advertisers are more and more taking advantage of our eBlast ads, which are dedicated exclusively to your auction or product. Each eBlast ad is emailed to our full list of about 3500 Old Cardboard eMagazine readers.

Each eBlast serves as a separate eMagazine "supplement" focused on a message that you prepare and from which our readers can link directly to your website. If needed, we can also assist in the layout at no extra charge.

eBlast ad to about 3500 readers: $250

Note: As always, a listing of all vintage auctions and shows on our "Calendar of Events" page is free for all key vintage hobby events. It is provided as a service to our readers and to direct additional traffic to your event. Just let us know the dates.


Website Banner Ads

Your banner ad on the oldcardboard.com website is only one mouse-click away from bringing our website visitors (almost exclusively vintage card collectors) to your own home page.

Your 640-by-100-pixel banner runs at the top of well over 1000 pages on the oldcardboard.com website (including this page). Its prominent placement will establish company good will, brand recognition and web presence among our viewers. It will help generate traffic to your website and in turn increase sales for auctions and online stores.

A URL link directly to your website is included. There are no additional setuup fees and a nominal number of free updates can be made throughout the year. We will be happy to work with you to develop your Corporate Image ad or you may supply your own.

Full Year: $480


eMagazine Sponsor Ads

The Old Cardboard eMagazine is distributed quarterly (during the last month of each calendar quarter; i.e., Mar, Jun, Sep and Dec) and now reaches about 3500 vintage subscribers. Distributed electronically, each issue includes at least four detailed articles featuring a vintage card set or other vintage card topic. an updated calendar of hobby events and new hobby "finds" along with the latest additions to the Old Cardboard website, and more.

An example of a recent OC eMagazine can be viewed here.

A key benefit of placing an ad in the Old Cardboard eMagazine is the continuous exposure that it gets on the website long after it is initially distributed (see Archive of Past Issues linked to directly from the OC Home Page). Separately, many of the 1100 articles in the Old Cardboard website's searchable Article Index (also with a direct link from the home page) are routed to various eNewsletters, driving more readers to see your ads far into the future.

eMagazine Sponsor Ad Pricing
Ad Height
(pixels)
Ad Width
(pixels)
Per Ad2019 Full Year
(4-ad package)
Diamond Sponsor 350150n/an/a
Platinum Sponsors300150$175$600 ($150 ea.)
Gold Sponsors 250150$105$360 ($90 ea.)
Silver Sponsors 200150$85$280 $70 ea.)
Bronze Sponsors 150150$65$200 ($50 ea.)
Horizontal Ads
(between articles)
100640$175$600 ($150 ea.)

Numerous Sponsor benefits:
    * Great exposure focused exclusively on Vintage Baseball Card Collectors
    * All eMagazines are Archived on Old Cardboard website (ad exposure long into the future)
    * All eMag articles are Indexed on Old Cardboard website (outstanding research tool)
    * Most eMag articles are referenced and linked to from Set Profile pages within website
    * All ads are linked directly to each sponsor's website or eBay store
    * Very low cost ads with options to accomodate any budget (starting at $50 per ad)
    * Keep in mind that the larger ads appear higher in the eMag Sponsor's column

Last but certainly not least, your support allows us to continue
to expand Old Cardboard services to benefit the vintage hobby.
We (and all vintage card collectors) appreciate your suppport.

We need ad graphics by the 1st day of the month that the eMagazine is distributed.


To place your ad and reach out to thousands of vintage collectors, contact:

Lyman Hardeman
Old Cardboard Magazine
(512) 466-5358
editor@oldcardboard.com



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