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Advertising Rates

Old Cardboard offers three primary venues for promoting your company and products: Website banner advertising, sponsorship in our quarterly eNewsletter, and focused eBlast ads containing your specific message. Details and rates for each of these venues are described below. Email editor@oldcardboard.com (or call 512-466-5358) if you have questions on any of these programs.

eBlast Ads

Our advertisers are more and more taking advantage of our eBlast ads, which are dedicated exclusively to your auction or product. Each eBlast ad is emailed to our full list of over 3500 Old Cardboard eNewsletter readers.

Each eBlast serves as a separate eNews "supplement" focused on a message that you prepare and from which our readers can link directly to your website. If needed, we can also assist in the layout at no extra charge.

eBlast ad to about 3500 readers: $275

Note: As always, a listing of all vintage auctions and shows on our "Calendar of Events" page is free for all key vintage hobby events. It is provided as a service to our readers and to direct additional traffic to your event. Just let us know the dates.

Website Banner Ads

Your banner ad on the oldcardboard.com website is only one mouse-click away from bringing our website visitors (almost exclusively vintage card collectors) to your own home page.

Your 640-by-100-pixel banner runs at the top of well over 1000 pages on the oldcardboard.com website. Its prominent placement will establish company good will, brand recognition and web presence among our viewers. It will help generate traffic to your website and in turn increase sales for auctions and online stores.

A URL link directly to your website is included along with setup fees and a nominal number of updates throughout the year. We will be happy to work with you to develop your Corporate Image ad or you may supply your own.

Full Year: $480

eNewsletter Sponsor Ads

The Old Cardboard eNewsletter is distributed quarterly (last month of each calendar quarter) and now reaches more that 3500 vintage collectors with each issue. Distributed electronically, each issue of the newsletter includes several detailed articles featuring a vintage card set or other vintage card topic along with an updated calendar of hobby events. New hobby "finds" are also reported as well as the latest additions to the Old Cardboard website are identified.

A key benefit of placing an ad in the Old Cardboard eNewsletter is the continuous exposure that it gets on the website long after it is initially distributed (see Archive of Past Issues linked to directly from the OC Home Page). Separately, many of the 1100 articles in the Old Cardboard website's searchable Article Index (also with a direct link from the home page) are routed to various eNewsletters, driving more readers to see your ads far into the future.

eNewsletter Sponsor Ad Pricing
Height (px)Width (px) Per Ad2018 (2)2019 (4)
350150$275 taken$1100Diamond Sponsor
300150$175 $350$700Platinum Sponsors
**250     150$95 $190$380Gold Sponsors
200150$80 $160$320Silver Sponsors
150150$65 $130$260Bronze Sponsors
100640$175$350$700Horizontal Ads
Numerous Sponsor benefits:
    * Great exposure focused exclusively on Vintage Baseball Card Collectors
    * All eNewletters Archived on Old Cardboard website (ad exposure long into the future)
    * All eNews articles Indexed on Old Cardboard website (outstanding research tool)
    * Many eNews articles are referenced and linked from Set Profile pages within website
    * All ads are linked directly to each sponsor's website or eBay store
    * Very low cost ads with options to accomodate any budget
    * Keep in mind that the larger ads appear higher in the eNews Sponsor's column

Last but certainly not least, your support allows us to continue
to expand Old Cardboard services to benefit the vintage hobby

** = best value (i.e., price per square inch of ad)
See September 2018 eNews (Draft; not yet live) for example format.

Ask about discounts for multiple venue ad placements.

To place your ad and reach out to thousands of vintage collectors, contact:

Lyman Hardeman
Old Cardboard Magazine
(512) 466-5358

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and appreciated.  Please address your comments to editor@oldcardboard.com.  Thank you for visiting.