3. Set Profile: 1931 W754 Metropolitan Studios
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Metropolitan Studios card of Dizzy Dean (it is Dean;s HOF Rookie Card) (back is blank; select image to enlarge) |
The relatively obscure 1931 team issue described here features 30 members of the St. Louis Cardinals organization. The oversized "cards" are printed on heavy paper and feature sepia-toned photos. As a team issue, the set is listed in the W754 section ("Baseball Club Issues") of the American Card Catalog.
The set becomes especially important as the Cardinals won the National League pennant the previous year and would become the World Champions in 1931, the year the set was produced.
Perhaps even more significantly, the set included the earliest HOF Rookie Card of Dizzy Dean.
The cards measure about 6-1/8 by 9-1/2 inches with borders of about 3/8-inchs. They are not numbered and have blank backs. The player's first and last names appear in small all-caps lettering along the bottom border just under his photo.
The player poses vary somewhat. Seventeen cards feature full body poses of the player in a Cardinals uniform. The others are a mixture of portraits and cropped player poses.
Just over half of the cards (16) include a Metropolitan Studio logo in a bottom corner within the image.
Six of the cards in the set (20 percent) feature players that have since been inducted into the baseball Hall of Fame. They are James Bottomley, Dizzy Dean, Frank Frisch, Burleigh Grimes, Chick Hafey along with team manager Branch Rickey.
Despite their "W754" listing under the "Baseball Club Issues" section of the the ACC, the cards are best known among vintage collectors as the "Metropolitan Studio" set.
Interestingly, portrait photos of two of the team's executives--President Sam Breadon and Vice President Branch Rickey--are credited to photographer Sid Whiting. Whiting ran his own photographic studio at 4322 Olive Street in St. Louis for most of the first half of the 20th century. It is not currently known his relationship to Metropolitan Studios.
The W754 cards were distributed primarily as a complete set via U.S. Mail.
A Set Profile for the Metropolitan Studio issue is provided on the Old Cardboard website. In addition, a Set Checklist and Gallery of Players have been recently added.