2. The 2004 National In Review

The National Convention in Cleveland was a positive experience for most dealers and collectors alike! A brief overview of the show can be viewed at www.oldcardboard.com/national.asp. For more detailed coverage with lots of color photos taken at the show, see Issue #1 of Old Cardboard Magazine.

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3. Launch Status of Old Cardboard Magazine

At the National Sportscard Collectors Convention in Cleveland, we announced the launch of Old Cardboard Magazine, a full-color hard-copy publication devoted to collectors of vintage baseball cards and memorabilia. The magazine was created as a companion to the Old Cardboard website and this eNewsletter. The three publications work together to bring you the broadest range of information on baseball card sets and related memorabilia produced before 1950. The primary focus for each of the three components is:

OC Website--A comprehensive reference of summary data on each of some 500 card sets

OC eNews--The latest news on hobby events as well as updates to the website and magazine

OC Magazine--Provides in-depth coverage for selected card sets and closely related topics

The quarterly magazine will be distributed around the 15th day of January, April, July and October. The inaugural issue will be going to the printer soon and is on track to be in your hands by mid-October 2004.

We are deeply gratified with the response received so far. During the National convention, we filled all advertising space for the first issue and signed up scores of charter subscribers. The initial feedback has been extremely encouraging. A few of the comments that we have received so far include:

"I just checked out your magazine online and am very impressed, hence my one year subscription!! I wish you and your magazine the very best of luck and I can't wait to see the first issue."    -- Monty S.

"Great to see a new publication!"    -- Robert B.

"I look forward to receiving your magazine...I have been collecting for over 35 years and believe I have been a suscriber to every major vintage magazine of the last 30 years; The Trader Speaks; The Old Judge; VCBC; etc. not to mention other mags such as The Baseball Hobby News; SCD; Beckett; etc. I wish you success in your endeavor."     - John B.

"Oh boy. I can hardly wait!"     -- Julie V.

"Thank you and I look forward to seeing what looks like a promising effort"     -- Jeff M.

"I am very excited and can't wait to see the inaugural issue!"     -- Scott M.

I just visited OC for the first time. It's 7:00 a.m. here at the Starbucks in Times Sq. (Sunday a.m., NYC) and the city has not yet awoken. I just want to say, this is the best BB Card Website ever.  I love the eBay link-up to all cards currently offered from any of those great old sets. I REALLY hope this venture is a big success for you. Again, Thanks! -- Edward M.

For subscriptions and a closer look at Old Cardboard Magazine, visit:

https://www.oldcardboard.com/subscriptions.asp.

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4. OC's featured Set of the Month

Our "Set of the Month" for August is the 1933 Rittenhouse Candy set produced in Philadelphia. The 52-card issue is one of the less attractive sets in pre-war baseball, yet relatively obscure and highly valued among collectors. Designated as E285 by the American Card Catalog, the fronts of the cards were produced in red, green, and blue ink variations, and contained a player image in the center of the card with a playing card border.

The backs of these cards were printed as part of a redemption promotion with letters spelling "Rittenhouse Candy Company." In case you haven't noticed, the backs also inspired the design of the Old Cardboard logo.

OK! Now, more than 70 years later, we decided to play the Rittenhouse game--and we could use a little help from our friends. As you can see, we still have a ways to go. Any assistance that you can provide in completing the puzzle is most welcome. Just attach a scan with a missing letter from the back of your original E285 card and send to editor@oldcardboard.com. We will be happy to credit you as the supplier of any missing letters that you provide! With a little luck, we will be able to present the completed puzzle in next month's eNews.

Old Cardboard, LLC. was established in December, 2003, to help bring information on vintage baseball card collecting to the hobbyist. Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at www.oldcardboard.com, and (3) this eNewsletter.

The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced before 1950. Each of these set summaries has a direct set-specific link to

auctions and a similar link to

's powerful search engine for further research. The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more. As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.

Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine. It is published around the middle of each month. For a FREE subscription to the eNewsletter, or for subscription information on the newly launched Old Cardboard Magazine, please visit the home page of the website at www.oldcardboard.com.