2. Issue #2 of Old Cardboard Magazine is Now in Subscriber Hands
By now, Old Cardboard's Issue #2 (Winter 2005) is history and should be in the hands of all subscribers. It was sent via First Class mail on Monday, January 10 for delivery by mid-January as promised.
Brett and I want to thank all authors for the articles in Issue #2.
Again, initial feedback from readers has been most gratifying. Chris Stufflestreet's cover feature on "Baseball in the Military through WWI" is an especially
meaningful reminder of the sacrifices made in today's global war on terror. We also thank Kevin Andrew's for his well illustrated feature on the "1935 Goudey Puzzle Backs" set, and the insight into the origins of baseball provided by Frank Ceresi and Carol McMains in their article on what is believed to be the earliest "bat and ball" card.
Again, thanks to all. We hope that these author's and articles will help inspire you to share your knowledge
and expertise by contributing similar articles on other topics and vintage card sets that you have collected and researched.
We are especially interested in manuscripts that include new or relatively little-known information about "mainstream" vintage sets.
In many cases, we would like to consider printing a checklist and/or color gallery of all of the cards in the set.
Please contact firstname.lastname@example.org with your ideas for future articles.
4. OC's featured Set of the Month (Wheaties Set of Sets)
Our featured set for January is in fact a series of several sets produced by the Wheaties
cereal brand--beginning with their
inaugural baseball issue in 1935. The 1935 set started a tradition of placing sports figures on the backs of the cereal boxes.
And this year (2005) marks the 70th year
of a tradition that now continues into the twenty-first century. The brand was (and is) owned and produced by General Mills, Incorporated with general offices and headquartered in Minneapolis, Minnesota.
The production of the 70-year run of Wheaties box-backs, however, has been somewhat sporadic.
While several sets were produced each year during the later part of the decade of the 1930s, the practice
was discontinued in 1941--the last set produced for more than a decade.
In total, 15 sets were produced from 1935 through 1941. The design changed a little with each new series, although the basic orange and blue color theme continued.
For more information about these early Wheaties box-backs, visit the 1935-41 Wheaties page on the Old Cardboard website.
There, a table compares the key aspects of each of the fifteen sets.
In addition, a
Gallery of Sets has been recently completed that displays image examples from each
5. ID Assistance, Please
Subscriber Joe Maples of Pinckney, MI is trying to identify the two cards shown here and could use a little help from our readers.
He describes the McIntyre card (left) as "some type of cabinet, with blank back."
Size including border is 5-7/16 x 6-15/16 inches. Size of actual photo is 4 x 5-5/8 inches.
Joe believes that the "Ownie" Bush card (right) was once the top part of a calendar.
It is heavy cardboard; size is 4-7/16 x 6-3/4 inches. He also has two other cards (Jennings and Donovan) from the same "set."
The text in the lower right corner reads "All Rights reserved by the Curtis Adv Co of Detroit."
Please send any information or questions on either of these images directly to Joe at
Lyman and Brett Hardeman
Old Cardboard, LLC.
Old Cardboard, LLC. was established in December, 2003, to help bring information on vintage baseball card collecting to the hobbyist. Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at www.oldcardboard.com, and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced before 1950. Each of these set summaries has a direct set-specific link
to auctions and a similar link to
's powerful search engine for further research. The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more. As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers. Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine. It is published around the middle of each month. For a FREE subscription to the eNewsletter, or for subscription information on the newly launched Old Cardboard Magazine, please visit the home page of the website at www.oldcardboard.com. If you find this information resource helpful, please tell your friends. We need your support and your feedback. Thank you.