2. Vintage Set Profile: 1932 Sanella Margarine
Produced when Germany was riding a wave of intense interest in sports leading up to the 1936 Berlin Olympics, the 112 cards in this set were part of a promotion sponsored by Sanella Margarine. The set offers prime examples of the printing quality and technology used in Germany at the time.
 Album Cover |
 Album Open (to page with Ruth card) |
Shown above is the front cover of an album also produced to contain cards, as well as an image of the album opened to the page containing the Ruth card.
 Japanese Olympian |
 Ruth |
There is no identification on the fronts of the full color white-bordered cards. The card of Babe Ruth (shown at far right) displays Ruth an instant after making another of his many hits. The color images featured in the set are not encumbered by a title or any other labeling. However, the card backs, as well as the narrative found in the album, contain ample information on both the subject and the sponsor, all printed in German.
Ruth is one of two baseball players and the only Major League player included in the 112-card set. The other was a Japanese Olympic player (see card image at right).
Other cards from the Sanella set include leading skiers, rugby players, boxers, curlers, ice hockey players, soccer players and other athletes of the period. In addition to the cards offered as premiums, a 120-page album was also available with detailed descriptions and a space reserved for attaching each card.
 Sanella Back--Type 1 Sanella in Middle "83" Printed Near Top |
 Sanella Back--Type 2 Sanella Near Bottom "83" Omitted Near Top |
 Sanella Back--Type 3 Sanella Near Bottom "83" Printed Near Top |
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Variations in the card backs have long challenged hobbyists and have led to some inconsistencies among collectors, grading companies and dealers.
It is now generally agreed, however, that there are three Sanella back variations. All three are identified and compared at left (click images to enlarge).
The backs are classified as Types 1 through 3, based on the positioning on the card back of the "Sanella" logo and the presence (or absence) of a number printed near the top of the cards. For the Ruth card, the number is "83."
By the way, the "83" found on the backs of some Sanella cards is not the card number. The set is unnumbered. Rather, "83" is the page number in the Sanella album on which the Ruth card is mounted.
Astra Margarine, a "sister" brand to Sanella, also issued the 112-card series during the same time period. However, while the Sanella cards are relatively common among today's collectors, the Astra cards are much more scarce.
The most obvious difference is the printing of the "Astra" logo instead of "Sanella" on the card backs. It is reported that the Astra backs are found in all three back variations discribed above for the Sanella backs.
 Rogers-Peet Ruth |
It is also worth noting that the Sanella/Astra Ruth card uses the same pose as that used in the black and white set sponsored by Rogers Peet, a Boston and New York clothier of the period. Interestingly, the Rogers-Peet issue was a multi-sport set was also issued along with an album for mounting.