Your Information Resource for Vintage Baseball Cards
eNews Issue #55 (November 2008)

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website and magazine are found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Vintage Set Profile: 1933 Sanella Margarine
3. Latest Updates to the Website
4. Great Holiday Values for Old Cardboard BackPack, Subscriptions
5. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 30-45 days. For the most current listings on additional vintage card shows and auctions, see the Show and Auction Calendar on the Old Cardboard website.

OC eNewsletter Sponsor

November 2008

21Phone/Internet Leland's Catalog Auction (see website for details).
29San Francisco Bay Area Vintage Collector's Show (email Mark Macrae for details)

December 2008

3Phone/Internet Hunt Auctions (see website for details).
3Phone/Internet Grey Flannel Holiday Auction (see website for details).
3-4Phone/Internet Clean Sweep Auction (see website for details).
13Phone/Internet Memory Lane Auction (see website for details).
17-18Phone/Internet Mastro Premier Catalog Auction (see website for details).

2. Vintage Set Profile: 1932 Sanella Margarine

Produced when Germany was riding a wave of intense interest in sports leading up to the 1936 Berlin Olympics, the 112 cards in this set were part of a promotion sponsored by Sanella Margarine. The set offers prime examples of the printing quality and technology used in Germany at the time.

Album Cover

Album Open (to page with Ruth card)

Shown above is the front cover of an album also produced to contain cards, as well as an image of the album opened to the page containing the Ruth card.

Japanese Olympian


There is no identification on the fronts of the full color white-bordered cards. The card of Babe Ruth (shown at far right) displays Ruth an instant after making another of his many hits. The color images featured in the set are not encumbered by a title or any other labeling. However, the card backs, as well as the narrative found in the album, contain ample information on both the subject and the sponsor, all printed in German.

Ruth is one of two baseball players and the only Major League player included in the 112-card set. The other was a Japanese Olympic player (see card image at right).

Other cards from the Sanella set include leading skiers, rugby players, boxers, curlers, ice hockey players, soccer players and other athletes of the period. In addition to the cards offered as premiums, a 120-page album was also available with detailed descriptions and a space reserved for attaching each card.

Sanella Back--Type 1
Sanella in Middle
"83" Printed Near Top

Sanella Back--Type 2
Sanella Near Bottom
"83" Omitted Near Top

Sanella Back--Type 3
Sanella Near Bottom
"83" Printed Near Top

Variations in the card backs have long challenged hobbyists and have led to some inconsistencies among collectors, grading companies and dealers.

It is now generally agreed, however, that there are three Sanella back variations. All three are identified and compared at left (click images to enlarge).

The backs are classified as Types 1 through 3, based on the positioning on the card back of the "Sanella" logo and the presence (or absence) of a number printed near the top of the cards. For the Ruth card, the number is "83."

By the way, the "83" found on the backs of some Sanella cards is not the card number. The set is unnumbered. Rather, "83" is the page number in the Sanella album on which the Ruth card is mounted.

Astra Margarine, a "sister" brand to Sanella, also issued the 112-card series during the same time period. However, while the Sanella cards are relatively common among today's collectors, the Astra cards are much more scarce.

The most obvious difference is the printing of the "Astra" logo instead of "Sanella" on the card backs. It is reported that the Astra backs are found in all three back variations discribed above for the Sanella backs.

Rogers-Peet Ruth
It is also worth noting that the Sanella/Astra Ruth card uses the same pose as that used in the black and white set sponsored by Rogers Peet, a Boston and New York clothier of the period. Interestingly, the Rogers-Peet issue was a multi-sport set was also issued along with an album for mounting.

Set Profiles for both the Sanella Margarine issue and the Rogers-Peet Clothiers cards can be found on the Old Cardboard website.

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3. Latest Updates to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Profiles have been added for:
1954   R714-19   Topps Scoop

Set Checklists have been added for:
1930   Rogers-Peet Clothing
1954   R714-19   Topps Scoop

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the Old Cardboard website and the list continues to grow. We welcome and encourage feedback with checklist additions, card images, error corrections and suggestions. Please send all input to

4. Great Holiday Values for Old Cardboard BackPack, Subscriptions

In the spirit of the Holidays (and in recognition of the state of the global economy), Old Cardboard is now offering some great values to our subscribers.

Through December 31, we have reduced the price of our BackPack (the complete run of Old Cardboard magazines from Issue #1 through #17) to $99 postpaid. That's a discount of more than 40 percent off of the single back-issue price and is the largest discount we have ever offered for the Old Cardboard BackPack. The BackPack plus a one year subscription starting with Issue #18 (to be delivered in mid-January 2009) would make a tremendous Holiday gift for a fellow collector or to put on your own Holiday wish list.

Speaking of subscriptions, we are also offering a substantial reduction for a one- or two-year subscription (or renewals for current subscribers). Through December 31, you can order a one-year subscription for only $19.95 or a two-year subscription for just $34.95. Renewals will be automatically added to the end of your current subscription period.

Single copies of back issues remain at $10 each postpaid via first class mail.

To take advantage of the holiday offers using PayPal, just go to the Subscriptions Page on the Old Cardboard website. Alternatively, you can call Brett at 512-466-5372 to order using a credit card. Either way, we wish for you a happy and joyous holiday season and a prosperous 2009.

5. News Briefs (A Digest of Recent Hobby Happenings)

New Back Variations Reported for W514s. Ted Golden, author of "Historic 1920-21 W514s: The 'T206' of Strip Card Sets" (Old Cardboard, Issue #11, Spring 2007, p. 14-21) has uncovered two previously unknown back variations associated with the set. Both are variations to cards sponsored by Hendlers Ice Cream. All known Hendlers backs begin with the printed label "Hendlers Ice Cream, 'The Velvet Kind...'" followed by a one or two line slogan. The two newest slogan variations are "...A Smile Follows the Spoon" and "...In The Triple Sealed Package." Because the vast majority of W514 cards have blank backs, the printed backs for any sponsor are considered extremely rare.

2008 Hold'em Series Enters Home Stretch. With ten of the twelve Texas Hold'em Tournaments of the Old Cardboard 2008 Series now complete, Rob Dewolf (wolfie51sb) is holding on to a commanding lead. OC's own Brett Hardeman (BrettHardemn) has now pulled into second place, still eight points down from first. Rounding out the top five prize winning positions are Steve Murray (Zeenut), Andrew Adaboi (PDXPCL), and Scott Brockelman (sb2charlie). With several others only a point or two down, positions 2 through 5 remain very much up for grabs. REMINDER: The November and December tournaments are each moved up one week (from the fourth Tuesday to the third Tuesday of the month) because of the Thanksgiving and Christmas holidays. The Series Leaderboard, updated through the October tournament, has been posted on the Old Cardboard website. The November tournament (Old Cardboard #11 on the PokerStars private tournament list) is set for Tuesday, November 18. It is PokerStars tournament #120103379; password for access is m116m116. Entry fee is $11 ($10 goes directly to the tournament cash prize pool and $1 to PokerStars). Games begin at 7:30 pm Texas Time (20:30 EST). See the Old Cardboard website for Full Details of the 2008 Series. We hope to see you there and wish the best of luck to all participants.

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard, LLC. was established in December 2003, to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of these set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine.  It is published around the middle of each month.  For a FREE subscription to the eNewsletter, or for subscription information on Old Cardboard Magazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.