Your Information Resource for Vintage Baseball Cards
eNews Issue #89 (September 2011) 

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website and magazine are found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Featured Set: 1935 UM7 Rice-Stix Shirts Dean Brothers
3. Latest Additions to the Website
4. 1960 Fleer Card #65: The Mix-Up of Harry & Larry
5. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 30-45 days. For the most current listings on additional vintage card shows and auctions, see the Key Events Calendar on the Old Cardboard website.

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September 2011

21Phone/Internet Goodwin & Co. Auction (see website for details).
21Internet Only Mile High Auction (see website for details).
23-25King of Prussia, PA Philadelphia Sports Card & Memorabilia Show (see website for details).
28-29Phone/Internet Huggins & Scott Auctions (see website for details).
29Phone/Internet Sterling Sports Auctions (see website for details).

October 2011

5Phone/Internet Clean Sweep Auctions (see website for details).
6Phone/Internet Collectible Classics Auction CCA30 (see website for details).
8Internet Brockelman & Luckey Auctions (see website for details).
14-16Chantilly, VA CSA Chantilly Show (see website for details).
20Phone/Internet Mile High Auction (see website for details).
27-28Phone/Internet Huggins & Scott Auctions (see website for details).

2. Featured Set: 1935 UM7 Rice-Stix Shirts Dean Brothers

1935 Dizzy Dean (front and back)
This two-card set produced in 1935 is among the scarcest of all issues of the period. It is also among the more colorful of all card sets.

The set contains cards for only two players--the Dean brothers (Dizzy and Paul), both pitchers for the World Champion St. Louis Cardinals of the previous year.

The cards were produced by Rice-Stix, a St. Louis-based manufacturer and dry goods wholesaler. They are designated as set UM7 (a catch-all "Miscellaneous" section) in the American Card Catalog.

The striking card fronts include a facsimile autograph of the player as well as two lines of fine print in the white border at the bottom of the card. The fine print reads "Player Photo 1934 by N. A. Meade; Grand Stand Photo Courtesy St. Louis Post-Dispatch." A card identification number in the lower right margin reads "4A-N1773" (Dizzy) or "4A-N1774" (Paul).

1935 Paul Dean (front and back)

The card backs each provide a brief career summary of the subject as well as a promise that there would be a "picture in some of these Dizzy and Paul Dean Shirts." The sponsor's label, "RICE-STIX, Manufacturers, St. Louis" is printed across the bottom.

According to the stats on the card backs, the Dean brothers were 23 (Dizzy) and 21 (Paul) years old when the cards were produced.

1934 had been a great year for the Dean and Dean duo. Dizzy pitched 30 victories against 7 losses in the regular season before winning two of the four Cardinal wins in the World Series. Brother Paul won the other two in a four-of-seven series against Detroit.

The 1934 season was Paul Dean's first in the Majors. He won 19 victories against eleven losses and was the only pitcher in the Major Leagues that year to hurl a no-hit no-run game.

Rice Stix Headquarters in St. Louis
Rice-Stix, Inc., a manufacturer and dry-goods wholesaler, was among the largest employers in the St. Louis area in the early part of the 20th century. It was headquartered in the 340,000-square-foot Merchandise Mart Building in downtown St. Louis (see image at right).

The company was founded in 1861 William Stix, Benjamin Eiseman and Henry Rice in Memphis, Tennessee before moving its headquarters to St. Louis in 1879. By the 1930s when the Dean cards were distributed, the company had expanded to nearly 3,000 employees

According to a Rice-Stix brochure of the period, the company enjoyed "a large business in many varieties of dry goods, dress goods, wearing apparel, and novelties. A large percentage of the total is in the products of Rice-Stix factories. Among these are Perfecto and Fade Proof Shirts, Kerry Kut and Hi-Pointe Underwear, Good Morning Frocks, Eight O'clock Dressettes, Mary Newton Dresses, Bobby Newton Boys' Suits, Boy Blue shirts for Boys, Test Overalls and Work Shirts, Parkway Cravats and Robes, Horn Luggage and Sheik Pajamas. In addition the company does a very important business in hosiery, sweaters, linens, draperies, blankets, and many lines of ready-to-wear and dry goods under its own labels."

A Profile of the 1935 UM7 Rice-Stix Shirts Set is provided on the Old Cardboard website.

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3. Latest Additions to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Profiles have been added for:
1960   R418-2   Fleer "Baseball Greats"

Set Checklists have been added for:
1960   R418-2   Fleer "Baseball Greats"

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow. We welcome and encourage feedback with checklist additions, card images, error corrections and suggestions. Please send all input to

In addition to these additions to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent listings.

4. 1960 Fleer Card #65: The Mix-Up of Harry & Larry

1960 Fleer Card #65 of Harry Heilmann
(photo is actually Larry Woodall)

Old Cardboard reader Matthew Clifford has found a previously unreported error in the identity of a player in 1960 Fleer "Baseball Greats" set (see card at right labeled as that of Harry Heilmann).

It all started, according to Clifford, when he found an old photo of Ty Cobb standing with six members of his 1923 Detroit Tigers staff (see black and white image below). The photo included the Tigers' reliable right fielder and Hall of Famer Harry Heilmann along with Detroit's backstop, Lawrence "Larry" Woodall.

After careful examination of the 1923 photo displaying both Harry and Larry together, Clifford recalled the 1960 Fleer card attributed to Hielmann. Upon further comparison of the images, he determined that the image on Heilmann's Fleer card was in fact that of Larry Woodall. This identification has been further verified by SABR photo ID expert and Old Cardboard author Mark Fimoff.

Curious as to the identity of the other players in the old black and white Detroit photo, Clifford identified all seven of them. As noted at the bottom of the image, they are, from left to right: Bob Fothergill (face barely visible), Johnny Bassler, Bob Veach, Larry Woodall, Fred Haney, Harry Heilmann and Ty Cobb.

Photo of Partial 1923 Tigers Lineup

1928 Exhibit Larry Woodall

The front of card #65 shows a portrait of Lawrence Woodall above the title "Harry Heilmann" printed in white all-capital lettering. The back of the card provides a correct synopsis of Heilmann's baseball career as well as accurate statistics from his playing days.

For further comparison of images, a 1928 Exhibit card of Larry Woodall is provided at left.

Heilmann won the American League batting crown in 1921, 1923, 1925 and 1927. Along with his batting titles and heavy swing, Harry earned the accurate nickname "Slug." He was truly one of baseball's greatest players and shortly after his death in 1951, earned a place in the Baseball Hall of Fame (Class of 1952).

Woodall spent ten years in the majors as a prominent catcher for the Detroit Tigers. During his decade wearing the "D", Woodall shared the playing field with his equally aged teammate, Harry. The Motor City bid farewell to both players in 1929. Soon after Woodall handed in his Detroit stripes in May, Slug followed suit in October after the Tigers traded the slugger to the Cincinnati Reds.

After a comprehensive search of both the Internet and recently published checklists and price guides, Clifford has not found any reference to the error in the Heilmann card. According to Clifford, "I am surprised that this error has been unnoticed and unreported for fifty-one years. Harry never had a chance to see the mistake himself since he passed away nine years before the card was created."

"Woodall died in 1963," continues Clifford, "but I doubt he was collecting Heilmann cards during the last three years of his life. For the record, Fleer's 1960 Baseball Greats did not include Lawrence Woodall in their series checklist. Although he's not accurately identified in the series, there's no question that Larry's face will be recognized as a permanent addition to the collection. To their credit, Fleer printed an accurate picture of Heilmann on Card #24 in their 2001 set titled, "Feel The Game Classics--Greats Of The Game."

A Set Profile along with a Set Checklist for the 1960 Fleer "Baseball Greats" cards have been added to the Old Cardboard website. A full Set Gallery is planned for the near future.

5. News Briefs (A Digest of Recent Hobby Happenings)

Hugh Hi-Grade Collection Now On Sale. Virtually all of the vintage hobby's hallmark sets, from the Allen & Ginter issues of the late 1880s to the post-War Topps and Bowman issues are represented, many among the finest sets on PSA's Set Registry. Included within those sets are some of collecting's truly iconic cards, such as the T206 Honus Wagner (PSA 2), T206 Eddie Plank (PSA 5), 1909 American Caramel Joe Jackson rookie (PSA 4), 1915 Cracker Jack Jackson (PSA 8), 1916 Sporting News Babe Ruth rookie (PSA 6), 1933 Goudey Nap Lajoie (PSA 9) and 1952 Topps Mickey Mantle (PSA 8). For now, all are being offered by Memory Lane Auctions as complete sets. Many are 'master sets' featuring hard to find variations.

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard, LLC. was established in December 2003, to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of these set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine.  It is published around the middle of each month.  For a FREE subscription to the eNewsletter, or for subscription information on Old Cardboard Magazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.