Your Information Resource for Vintage Baseball Cards
eNews Issue #85 (May 2011)

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website and magazine are found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Keetz Updates "Baseball Advertising Trade Cards"
3. Latest Additions to the Website
4. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 30-45 days. For the most current listings on additional vintage card shows and auctions, see the Key Events Calendar on the Old Cardboard website.

OC eNewsletter Sponsor

May 2011

24-25Phone/Internet Legendary Auctions (see website for details).

June 2011

1Phone/Internet Clean Sweep Auctions (see website for details).
1-2Phone/Internet Huggins & Scott Auctions (see website for details).
10-12Edison, NJ CSA Jersey Show (see website for details).
21-23Phone/Internet Hake's Americana & Collectibles Auction (includes baseball; see website).

2. Keetz Updates Baseball Advertising Trade Cards

For more than 30 years, collectors of nineteenth-century baseball trade cards have considered Frank Keetz' Baseball Advertising Trade Cards as the "go-to" reference on these earliest of baseball cards. The reference was first distributed in 1980, with an updated Second Edition issued in 1997.

In a Third Edition released this Spring, Keetz has expanded the reference even further and now shows examples of each set cataloged in full color.

In the Introduction to this Third Edition, Keetz summarizes the thirty-plus-year evolution of the reference. "That initial checklist-booklet was a start," he explains. "Over 180 different baseball advertising trade cards were catalogued in that endeavor and 24 sets were identified. A second edition, published in 1997 almost doubled those numbers to 334 cards and 40 sets. With this 2011 third edition, the number of identified cards passes 400."

"It is inevitable that even more will turn up in the future," Keetz concedes, adding that he expects this will be his last official update.

Keetz continues to reflect that "The original 1980 checklist-booklet was a modest and very difficult start when there was not too much knowledge or interest among collectors of baseball advertising trade cards. The appearance of the second edition and this third edition illustrated the significant growth in interest by collectors of both baseball memorabilia as well as trade cards."

In addition to cataloging the trade cards and card sets, Keetz provides additional perspective in defining and categorizing a variety of cards.

In concluding remarks, Keetz reflects on the pricing of baseball trade cards today. Even with a much more fluid market today than in 1980, prices fluxuate widely, he states. Recent auctions have led to sometimes extremely inflated prices, he notes. "But is an 'auction price' necessarlily the future 'market price?'" Not necessarily, according to Keetz. "One bidder, for whatever reason, can outrageously outbid competition."

In one example, Keetz notes, "An item that usually sold in the $30-40 range is listed in an auction. Eight collectors bid in the $20-55 range. Ten collectors bid in the $60-100 range but two collectors bid over $200. Is a final winning bid of $235 the new 'market price' and should $235 be published in a price guide book?" he ponders. "Dealers exultantly hope so. Collectors wonder--and gulp! What happens if the same card goes at a much lower bid in two other auctions?"

The Third Edition of Baseball Advertising Trade Cards is 103 pages printed in 8-1/2 by 11-inch format (single sided) and sells for $45.00. It can be ordered directly from author Frank Keetz at 1556 Lexington Parkway, Schenectady, NY 12309.

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3. Latest Additions to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Checklists have been added for:
1930-31   Harrison Postcards--addition of two players (Harris and Scales)

Set Galleries have been added for:
1930-31   Harrison Postcards--addition of two players (Harris and Scales)

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow. We welcome and encourage feedback with checklist additions, card images, error corrections and suggestions. Please send all input to

In addition to these additions to the Old Cardboard website, we have significantly expanded and refined our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent listings.

4. News Briefs (A Digest of Recent Hobby Happenings)

Note to Readers. Please note that this issue of Old Cardboard eNews is necessarily brief due to a critical hard drive failure on one of our computers during the final stages of the eNewsletter preparation. We appreciate your patience and support as we recover from this setback. We expect to be recovered and fully operational in time for the distribution of next month's eNewsletter (eNews86; June 2011).

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard, LLC. was established in December 2003, to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of these set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine.  It is published around the middle of each month.  For a FREE subscription to the eNewsletter, or for subscription information on Old Cardboard Magazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.