2. Premium Profile: 1920 Pathe Freres Phonograph Company
Old Cardboard reader Bryan Lenz has reported different versions of the obscure Pathe Freres Phonograph Company premium of Babe Ruth.
Interestingly, the variations also strongly indicate that the premiums were produced and distributed in the Fall of the 1920 (Ruth's inaugural season with the Yankees). Previously, collector's have believed that the cards were distributed in 1921.
The front of the 7 by 9-1/4 inch premium is a striking black and white three-quarter length photo of Ruth posing in a Yankee uniform. The pose is framed in a wide white border. The front also features a facsimile salutation and autograph of Ruth along with a copyright label for "White Studio, N. Y."
The back of the card documents Ruth's home run record for 1920. Details of his 1920 record are listed by date for each home run scored. Each entry includes the date, the opposing team and pitcher as well as, apparently, the direction (left, right or center field) that the home run ball headed. In addition, the number of men on base and the place where the game was played are noted. Ruth's home runs are then totaled by month.
Home Runs through Mid-September (select image to enlarge) |
Home Runs for Full Season (select image to enlarge) |
It is the variation found on one of the backs that help date the card. In the more common version, Ruth's home runs are recorded through September 13. The more obscure variation back shows his home runs through the full 1920 season.
The "partial September" version that was subsequently replaced at season's end only a couple of weeks later strongly suggests that the premiums were printed and distributed in late 1920 before year's end.
Additional memorabilia related to the Pathe Freres premiums are also known to vintage collectors. Shown below is a copy of the phonograph record for which the Ruth premium was used to promote, along with a corresponding record jacket.
78rpm Record (select image to enlarge) |
78rpm Record Jacket (select image to enlarge) |
Ad in Saturday Evening Post (select image to enlarge) |
The image (above right) is page 37 from a currently unknown issue of the Saturday Evening Post, where Pathe Freres is known to have run a series of advertisements over a several year period. While the ad shown is not dated, further research will likely reveal that the ad was run in late 1920.
FOLLOW-UP UPDATE (3/28/2024): Old Cardboard reader Bryan Lenz has now confirmed that the Saturday Evening Post ad shown here originally ran in the magazine on October 9, 1920 (Volume 193, Issue 15, Page 37). From this, we can clearly conclude that the Ruth premium was first distributed in 1920 rather than 1921.
The ad promotes a 78 rpm Pathe Freres record about Ruth that sold for $1 at the time. It also confirms that "With every Babe Ruth record you get a photographic print of his autographed photograph."
Pathe Freres Factory in Bound Brook, NJ (circa 1910)
|
Pathe Freres first organized as a French company in 1896. It continues to operate today and has an extensive profile in Wikipedia, which reads in part:
"Pathe Freres is the name of various French businesses that were founded and originally run by the Pathe Brothers of France starting in 1896. In the early 1900s, Pathe became the world's largest film equipment and production company, as well as a major producer of phonograph records. In 1908, Pathe invented the newsreel that was shown in cinemas prior to a feature film.
Today, Pathe is a major film production and distribution company, owning a number of cinema chains and television networks across Europe. Its cinema holdings are mainly in France, including 66% of the Les Cinemas Gaumont Pathe, a joint venture between Pathe and the Gaumont Film Company. It is among the oldest operating film companies in the world, predating both Universal Studios and Paramount Pictures."
A Profile Page for the Pathe Freres card can be viewed on the Old Cardboard website. A Pathe Freres company profile can be accessed on Wikipedia.