20th Anniversary Edition!

This year marks twenty years since Old Cardboard published its first hard copy issue of the magazine. During that time, we have issued thirty four issues of the magazine, 183 issues of eNewsletters and eMagazines, and greatly expanded the Old Cardboard website. Here's to 20 more years (by that time I'll be 100!) --Editor


Your Information Resource for Vintage Baseball Cards
Old Cardboard eMagazine Issue #183                   Spring 2024


Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eMagazine and its companion website is found at the bottom of this page.

Contents:
1. Updated Auction and Show Calendar
2. 1909 Pirates Commemorated on Rare Postcard Issued by S&H Green Stamps
3. Set Profile: 1944 Yankees Stamps
4. Set Profile: Old Gold Jackie Robinson Tribute
5. Grand Opening: Vintage Store at Old Cardboard
6. Recent Additions to the OldCardboard.com Website
7. News Briefs (A Digest of Recent Hobby Happenings)


1. Updated Auction and Show Calendar

The following is a summary of vintage card events scheduled for the balance of this year through the end of 2024. As seen, many of the auctions for next year have not yet been announced. For the most current updates of additional vintage card shows and auctions, see the Key Events Calendar, accessible directly from the home page of the Old Cardboard website.

Have an event that needs to be on the OC Calendar?
Email editor@oldcardboard.com
May 2024
19Internet Leland's Pop-Up Auction (see website for details).
19Phone/Internet Robert Edward Auctions (see website for details).
20-22Phone/Internet Hake's Auctions (see website).
22Phone/Internet Pristine Auction (see website for details).
24Austin, TX Old Cardboard eMagazine Release (Issue #183; website).
June 2024
2Phone/Internet Collector Connection Auction (see website for details).
5Phone/Internet Clean Sweep Auctions (see website for details).
8Phone/Internet Goldin Auctions (see website for details).
13Dallas, TX Heritage Sports Auction (see website for details).
21-23Chantilly, VA CSA Chantilly Show (see website for details).
27Phone/Internet Sterling Sports Auctions (see website for details).
29Phone/Internet Leland's Summer Clasic Auction (see website for details).
July 2024
12-13Phone/Internet Heritage Sports Auction (see website for details).
24-28Cleveland, OH National Sports Collectors Convention (website).
30-31Phone/Internet Hake's Auctions (see website).
August 2024
1Phone/Internet Sterling Sports Auctions (see website for details).
1Phone/Internet Huggins & Scott Auctions (see website for details).
4Phone/Internet Collector Connection Auction (see website for details).
11Phone/Internet Robert Edward Auctions (see website for details).
16-18White Plains, NY East Coast National (website).
17-18Phone/Internet Heritage Sports Auction (see website for details).
September 2024
1Phone/Internet Collector Connection Auction (see website for details).
5-8Allen, TX Dallas Card Show (see website for details).
14Internet Brockelman Auctions (see website for details).
19Phone/Internet Sterling Sports Auctions (see website for details).
20-22Oaks, PA Philly Show (see website for details).
27-28Phone/Internet Heritage Sports Auction (see website for details).
28Internet Love of the Game Auction (see website for details).



2. 1909 Pirates Commemorated on Rare Postcard Issued by S&H Green Stamps

This unique and very rare postcard featurs 23 portraits of the much-celebrated 1909 Pittsburgh Pirates World Championship team, including Honus Wagner, Fred Clarke, Vic Willis, and team owner Barney Dreyfuss.

The postcard was issued by S&H Green Stamps Company of New York City.

The standard (3-1/2 by 5-1/2-inch) postcard is printed in black and white with the portraits inside a black frameline and relatively wide white borders. An example S&H stamp is positioned in the center of all the portraits.

Text along the left border reads "The Two Champions" with Pittsburg Base Ball Club and "S. & H." Green Trading Stamps" along the right.

Each of the players on the postcard is identified in very small letters at the bottom of their portrait (click on the postcard image to enlarge). Of particular interest is the image of Honus Wagner, which uses the same Carl Horner pose used for his famous T206 White Border card. Horner, a well known photographer of the period, is also credited with other portraits used on the postcard.

Many younger vintage baseball card collectors may not be aware, but S&H Green Stamps were at one time an integral part of America's culture. They peaked in popularity in the 1960s (see company profile below).

The card backs are printed with a typical postcard template for mailing and use an image of an S&H stamp to fill the stamp box block at the upper right.
As illustrated in these examples, most of the card backs also have an advertising block printed in the message area. As seen, several different ad blocks have been found. In general, the message blocks identify and provide the addresses of retailers that participate in the S&H Green Stamp program.

At least one card back variation has also been reported without the printed message block and without the S&H stamp printed in the stamp block used for mailing.

Note: A Set Profile and Checklist of players featured on the card is provided on the Old Cardboard website.

* * * * * * * * * * * * * * * * * * *

The company founded by Thomas Sperry & Shelly Hutchinson (S&H Green Stamps) began offering stamps to USA retailers back in 1896. The retail organizations that participated in the program bought the stamps from S&H and gave them to customers as reward bonuses with every purchase based on the value of the goods purchased. The stamps were then collected by customers and redeemed for a wide variety of merchandise.

Typical scene of the 1960s: Hundreds of S&H Green Stamps Pasted into Redemption Books

According to Wikipedia, S&H Green Stamps (also called Green Shield Stamps) were a form of trading stamps popular in the United States between the 1930s and early 1980s. Customers would receive stamps at the checkout counter of supermarkets, department stores and gas stations, among other retailers, which could be redeemed for products in the catalog.

During the operation's peak in the 1960s, the redemption catalog printed by the company was the most widely distributed publication in the United States. Further, the company issued three times as many stamps as the U.S. Postal Service. WOW!

The company closed its redemption stamp operations in 1999, ending its redemption program with operations that lasted more than a century. The concept survives and flourishes today, however, in the form of the countless "rewards" programs found on the Internet today.



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3. Set Profile: 1944 Yankees Stamps

One of the very few series produced during World War II, this set was issued in 1944 commemorating the 1943 World Series champion New York Yankees. The set is also significant because it contains cards of players that do not appear in any other card set of the period.

The 30 stamps in the set were all printed on a single perforated sheet (see example sheet below). All players are shown in full-length "action" poses taken inside an empty Yankee stadium by photographer George Dorrill.

The uniformed players in the photographs are positioned generally against a green turf with a red title block at the bottom of the stamp. The player's name is printed in all capital lettering within the title block.

Each of the stamps in the set measures 1-3/4 by 2-3/8 inches.

As seen in the example sheet at left, it contains five rows of six stamps each, along with labeling and a sheet title "New York Yankees, 1944 World Champions" centered at the bottom.

Inside the stamp perforations is a narrow white border surrounding the player image.

While somewhat cryptic, labeling at the bottom left provides some insight into the set and its producer.

The text reads: "Series No. 1, Approved by National Poster Stamp Society, Certificate No. 169, Copyright 1944 Major Leaguers, Paterson, N. J."

As further research reveals, "Certificate No. 169" was assigned to the set by the National Poster Stamp Society (NPSS) as part of an effort to organize and catalog the many poster stamp issues that were popular during the period. It was part of the NPSS Series 1 listing.

Producer credits at the bottom right state: "Kodachromes by Geo. Dorrill, Reproduced in 4-color process by American Colortype Co., New York & Chicago."

The Yankees poster stamp set was announced in the October 1944 issue of the Poster Stamp Bulletin (Volume 9, Number 5).

Shown at right, the article is printed on the left column of the bulletin's front page.

Near the bottom of the article, the price for the stamps (including album) is stated to be 35 cents. Coupon-style order forms have also been reported in the hobby that indicate the stamps could be ordered separately (without the album) for only 25 cents. What a deal (at least from today's perspective 80 years later)!

Longtime vintage collectors my recognize a similarity between this 1944 Yankees set and the 1939 Centennial Stamps series representing the centennial of baseball. Interestingly, the 1939 Centennial Set was also certified by NPSS and assigned Certificate No. 83 in their catalog. The 1939 Centennial set is described in some detail in Issue 16 of Old Cardboard Magazine (pages 36 and 37).

In addition, the 200-stamp Official Sportstamp Baseball Album and Poster Stamps distributed in 1949 was cataloged by the NPSS. All three of these baseball-related series were produced by the Poster Stamp Publishing Company.

The 32-page album was designed in a 3-1/2 by 6-1/2-inch horizontal format. Each player stamp was placed on a separate page that also contained player statistics and team affiliations from previous years.


Album Front Cover

Inside Front Cover

Album Page 1

Album Page 2

Album Page 3

...

Album Page 30

Album Page 31

Album Page 32

Inside Back Cover

Album Back Cover

The album also honors the Yankee champions who at the time participated in the armed forces (see inside front cover). In addition, scoring for each game in the 1943 World Series is detailed, and a table is provided on the back cover listing all World Series champion teams going back to the first series played in 1903.

Note: A Set Profile, Player Checklist and Gallery of Stamps for the 1944 Yankees Stamps are provided on the Old Cardboard website.



4. Set Profile: Old Gold Jackie Robinson Tribute


Robinson Standing in Dugout

Robinson Action on Field
This two-card set, produced by Old Gold brand cigarettes about 1948, features Jackie Robinson, the Hall of Fame great that played for the Brooklyn Dodgers from the mid-1940s through the mid-1950s.

There are two different fronts known in the issue. Both show black and white images of Robinson printed on a white-bordered card with an opened pack of Old Gold cigarettes in the lower right corner.

The more common front shows Robinson posed in a dugout. In a wide border below the image, a caption supposedly written by Robinson reads "For a treat instead of a treatment, I recommend Old Gold cigarettes."

In the second card, Robinson is shown in an outstretched airborne action pose after having just caught a ball. The same signed caption is printed on both cards.

The cards are printed on quality paper with a simi-gloss finish. Because of the thin paper stock, the cards are often found in lower grades.


Robinson Standing in Dugout
(back)

Robinson Action on Field
(back)
Two different card backs are also found in the Old Gold Jackie Robinson cards, each presenting a different biographical profile.

On the more common of the two, the text begins "Jackie Robinson, first baseman ... ." The less common back begins "Jackie Robinson is one of the greatest ... ."

Aside from the player profile, there is no additional text or promotion on either card.

Note: A Set Profile, Checklist and Gallery of Cards for the two cards in the Old Gold Robinson set is provided on the Old Cardboard website.









5. Grand Opening: Old Cardboard Vintage Store Now Open

After recently joining the ranks of the octogenarians in the hobby, it occurred to me (along with multiple reminders from my wife) that this may be a good time to begin downsizing the Old Cardboard vintage card collection that has accumulated over the past 35 years. If all goes according to plan, much of the collection (as well as the Old Cardboard website itself), will transition to new owners over the next 3-5 years.

To that end, we have opened a new Vintage Baseball Card Store on the Old Cardboard website for displaying and selling parts of the collection. As indicated below, the Store is divided into sections correlating generally with the various card groups found on the website.

Back Issues N-Cards D-Cards E-Cards F-Cards
H-Cards M-Cards R-Cards T-Cards W (Exhibits)
W (Strips) Comic PCs Foreign Cards Game Cards Matchbooks
Memorabilia* Notebooks Photos Pins/Buttons Postcards
Publications Stamps Trade Cards Wrappers Other
* Memorabilia includes ads, coupons, products the cards promote, etc., all related to vintage baseball cards.

It is our intent to continually add items to the Old Cardboard Store as time permits. Pricing on existing items will be reduced from time to time until the items are sold. Items not sold in the Store will likely be sold via traditional auction by one of the hobby's major auction houses.

Free Shipping and Handling:   All orders are postpaid to U.S. locations only. Please allow 10-15 days for delivery.

Please direct questions about any of the above to Lyman Hardeman (editor@oldcardboard.com; 512-466-5358).



6. Recent Additions to the OldCardboard.com Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Some of the more recent additions include:

Set Profiles have been added for:
1904 Cigar Makers Pins
1924 Chicago Evening American Pins
1929 Certified's Ice Cream
1930 Chicago Evening American Pins
1937 American Badge Company Pins
1920s Farmacia Segura "Todos Los Deportes" (Spain))
1959 U-unc 1st Federal Senators Matchbooks
1938 PR1 Baseball Tabs

Set Checklists have been added for:
1904 Cigar Makers Pins
1924 Chicago Evening American Pins
1929 Certified's Ice Cream
1930 Chicago Evening American Pins
1937 American Badge Company Pins
1944 Yankees Stamps
1940-42 Editorial Bruguero "Sportsmen"
1933 Goudey "Sport Kings" (baseball only)
1948 Old Gold Jackie Robinson
1959 U-unc 1st Federal Senators Matchbooks
1938 PR1 Baseball Tabs
1964/5/6 Guy's Potato Chip Pins

Set Galleries have been added for:
1904 Cigar Makers Pins
1924 Chicago Evening American Pins
1929 Certified's Ice Cream
1930 Chicago Evening American Pins
1937 American Badge Company Pins
1944 Yankees Stamps
1940-42 Editorial Bruguero "Sportsmen"
1933 Goudey "Sport Kings" (baseball only)
1948 Old Gold Jackie Robinson
1934-60 Postage Stamps (All Countries)
1959 U-unc 1st Federal Senators Matchbooks
1964/5/6 Guy's Potato Chip Pins

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow every month. We welcome and encourage feedback with checklist additions, images of cards missing from our galleries, error corrections and suggestions. Please send all feedback to editor@oldcardboard.com.

Beyond the above pages recently added to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent eBay listings. Samples of a few of these custom searches are provided below. Hundreds more are provided on the Set Profile pages throughout the Old Cardboard website.

R-Cards (Pre-WWII)
R300 George C. Miller
R306 Butter Cream
R310 Butterfinger
R313 Nat. Chicle "Fine Pens"
1933 R328 U.S. Caramel
1933 DeLong
1939 Play Ball
1940 Play Ball
1941 Play Ball

R-Cards (Post-WWII)
1943/49 M.P. & Co.
1949 Leaf
1934-36 Batter Up
1929 R316 Kashin
1934-36 Diamond Stars
1941 Double Play
1936 R311 Glossy/Leather
1936 R312 Color Tint
1935 Schutter-Johnson


7. News Briefs (A Digest of Recent Hobby Happenings)

Ruth Card Sets All-Time Record. Just for the record, the sale of a 1914 Baltimore News Babe Ruth Rookie card caused quite a stir late last year. It was the highest sale amount ever for a Ruth card, and just a tad short of the $7.25 million paid for a T206 card of Honus Wagner the year before. Both, however, are well below the $12.6 million paid for a 1952 Topps Mickey Mantle--current all-time record sale for a baseball card.


Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard LLC. was established in December 2003 to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine (currently on hold after printing 34 Issues), (2) a companion website at www.oldcardboard.com and (3) this eMagazine. The Old Cardboard website contains well over 1000 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of the set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Each Old Cardboard eMagazine provides three or four articles about vintage baseball card sets or related memorabilia, current hobby news, upcoming shows and auctions, and updates to the website.  It is published quarterly around the middle of the last month of each quarter.  For a FREE subscription to the eMagazine, please visit the website at www.oldcardboard.com.  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.























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